Nothing should just end
Day +1
Thank-you + gallery share
"Thank you for trusting us with your day. Your gallery is ready."
Day +7
Testimonial request
"If you have a moment, we'd love to hear how the event felt."
Day +30
Referral ask
"Know someone planning something? We'd be honored by the introduction."
Day +90
Anniversary check-in
"Six months since your shower — hope you're still smiling about it."
Day +365
Next event prompt
"Planning something new? We're here when you are."
Today: the event ends and the relationship ends with it. After: every event compounds into the next one.